Gladwell on social media

by Robert Bond

Malcolm Gladwell has a new piece in The New Yorker on social media and activism. I have linked to it here.

In the article Gladwell makes a lot of assertions about how people use social media and what it is/isn’t useful for doing. Most of these assertions are not based on research; rather, they seem to be based on what he assumes about how Facebook and Twitter are used. This is a great article to get some hypotheses about how people actually use these types of media!

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